The Power Of Direct Mail In The Digital Age

Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better or for worse, cemented many iconic brands into our country’s DNA.

Back then, most advertisements were smart enough to appeal to the masses, but targeted enough to drive sales within key demographics. Continue reading The Power Of Direct Mail In The Digital Age

How To Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

This strategy also led to a flood of visitors from Twitter, Facebook and blogs.

The best part?

I didn’t need to publish any new content.

And in today’s post I’ll reveal the exact step-by-step process that I used. Continue reading How To Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

Community Discussion: What Are Your Goals For 2017?

Ahhh can you feel that? The lively, motivating surge of new year energy. After my beach holiday over the Christmas break, and a recovery from that holiday since (we all need one, amirite?!), I am so ready to crack open the laptop and kick ass for 2017. Are you?!

To that end, I have been ruminating over the things I want to do this year, blog-wise. Continue reading Community Discussion: What Are Your Goals For 2017?

ProBlogger Most Popular Posts On Monetization 2016

I have a feeling this post will be a popular one! Blog monetization continues to be a growing trend, and it’s one of the main reasons people visit ProBlogger – to find out how to get started, what kinds of income to explore, and how to make more money!

These were the monetization posts that resonated the most across 2016, and you can find the most popular content creation posts here. Don’t forget to come back tomorrow to see our best social media tips!

The most popular post of the year was the one where Darren drilled down into each of his income streams to demonstrate which ones work best, and what is possible. Inspiring, huh?

Read it here. Continue reading ProBlogger Most Popular Posts On Monetization 2016

5 Ways To Boost Conversions With Dynamic Content

Dynamic content increases conversions by making the customer experience more relevant and intuitive. Many of these techniques work by reducing the amount of unnecessary and redundant information delivered to visitors, therefore eliminating friction and/or by presenting users with the logical next step in their customer lifecycle or discovery process.

It is important to note that while not all of the tools and technologies listed below require advanced data analytics capabilities, usually they do require a well maintained and structured, centralized customer database. Continue reading 5 Ways To Boost Conversions With Dynamic Content

95% Of Your Churn Should Be Ignored. Here’s Why

Having said that, you’d expect those numbers to reflect on the company’s growth rate, right?

Wrong. Despite the mounting discontent among its customers, Spirit was the second most profitable airline company in 2015, and its growth rate is far from plateauing.

So what happened here?

Well, all those customers who were “dissatisfied” with Spirit’s poor service were still opting to travel on Spirit, as their deciding factor wasn’t the quality of the service, but the ticket fares. Continue reading 95% Of Your Churn Should Be Ignored. Here’s Why

Learn From The Best: How Nordstrom, 1-800-Flowers And Sephora Pair Old School Marketing With New Marketing Technology

Because of this pressure cooker of demand for their attention, consumers actually appreciate this more traditional type of marketing. The “slow” movements of today — slow food and slow travel, for example — are in reaction to the rapid-fire pace of modern consumer life. Traditional branding and marketing are the “slow marketing” of today, allowing brands and consumers to take a step back in time to a simpler consumer-brand relationship. Continue reading Learn From The Best: How Nordstrom, 1-800-Flowers And Sephora Pair Old School Marketing With New Marketing Technology